By and  on October 31, 2008

CANNES — After years of attending the duty free conference here, YSL Beauté returned once again with a new corporate persona — as a recently acquired component of industry leader L’Oréal.

Renaud de Lesquen, president of YSL Beauté, said he wants to preserve YSL’s powerful brands plus the company’s French couture heritage, entrepreneurship and innovation while fitting into the luxury products division of its new parent. Speaking of the late designer’s fashion legacy, de Lesquen said: “He gave freedom to women; he was full of surprises. To me, it is a brand of surprises. Daring is the founding cornerstone of the YSL brand.”

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