By  on April 8, 2014

Andrea Weiss, a former chief stores officer at L Brands Inc., and Bill Mirabito, chief executive officer of B2C Partners, have formed The O Alliance consulting firm.

Weiss and Mirabito said their mission is to help retailers develop seamless shopping experiences across channels. O Alliance, they said, will take a holistic approach and will tap a network of experts and firms, including B2C as well as QuizScore, Multimedia Plus and iVibe as partners.

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