Anthropologie has developed a series of reinvention workshops for shoppers. They aren’t your typical in-store retail events during which new products are unveiled with hoopla or a percentage of sales on a given day are dedicated to a charity, though.
Rather, the reinvention workshops “aren’t designed to sell anything,” said Wendy Wurtzburger, Anthropologie’s chief merchandising officer, explaining that the goal is to teach women how to get more out of the existing items in their wardrobes.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"