By  on April 13, 2010

NEW YORK — Stepping up its Manhattan presence, Anthropologie on Friday will open its fourth store here, at 75 Ninth Avenue. The 10,000-square-foot store is in the Chelsea Market, a popular urban food court with eateries such as 202 by Nicole Farhi, Amy’s Bread, Buddakan and the Fat Witch Bakery.

Anthropologie’s approach to product and design is as individual as ever at the Chelsea Market. The store will carry an array of exclusive products from local artists, designers and artisans. “In New York, we can really show our ability to localize,” said Wendy Wurtzburger, co-president and chief merchandising officer of Anthropologie. “This can be really different than a Rockefeller Center store and Flatiron store and a SoHo store. Chelsea, with the High Line and galleries, has such a different feeling. It’s a great way for us to express ourselves in the community. We have a lot of hand-painted things and things with texture and a lot of one-of-a-kind items in home, apparel and accessories. We thought it was a great time to tailor the assortment and feature some of those special things.”

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