The more sophisticated sibling of Urban Outfitters this month launched a 16,000-square-foot, two-floor unit on South Beverly Drive, enlarging on its former 10,000-square-foot space on North Beverly Drive.
“Opening stores right now is a challenge for anyone, but this is a relocation for us in an already-successful geographic area,” said chief operating officer Wendy Brown. “Los Angeles, and California as a whole, is one of our top markets.”
The store will have some exclusive merchandise, including dresses from designer Guy Baxter for about $300 and an expanded collection of vintage and reproduced jewelry. Products range from $6 mugs to $178 shoes and a $10,000 antique table.
The space features skylights and clerestory windows, recycled wood floors, white lacquered steel beams and large glass enclosed bookcases lining a central staircase.
The larger space allowed Anthropologie to expand the on-site inventory 10 to 15 percent and add seven dressing rooms, for a total of 17.
Each of the chain’s 121 stores in the U.S. — 28 in California — are a mix of produced furniture, limited quantity designs and one-of-a-kind pieces that Anthropologie buyers shop for at overseas flea markets, antique shops and estate sales.
The South Beverly Drive neighborhood has a decidedly pedestrian atmosphere, with some small boutiques and restaurants and cafes lining the approximate three-block stretch, including the original California Pizza Kitchen. Anthropologie represents the first major apparel chain to join the enclave’s tenant mix.
“They’re a huge, stable brand that can make the difference on a street,” said Jay Luchs, a real estate broker involved in the Anthropologie lease.
The brand came close to leasing a space on Melrose Avenue before settling on the Beverly Hills address, which is being rented for 10 years at $6 a square foot on the lower level and $3 a square foot on the second floor. The space took almost a year to design and remodel, a process made more expensive than usual because of the interior teardown required.
Despite a dismal overall retail forecast for the year, Wade McDevitt, whose firm is the leasing agent for Anthropologie’s new stores and build-outs, said, “I think [the new space] will pay off, it’s a good move. We hope that neighborhood and its vibe will contribute to the success of the store.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast