By  on August 4, 2011

NEW YORK — Apar Kothari has been named vice president, head of business development and strategic partnerships at private sale shopping destination site Rue La La, effectively immediately.

Kothari will be based in Rue La La’s New York office. Her responsibilities will include identifying strategic brand partnerships and creating innovative growth initiatives for the company.

Kothari was the founder and chief executive officer of flash sale site aggregator MyNines Inc. She will leverage her extensive flash sale knowledge from her MyNines experience to develop brand-targeted marketing strategies for the Rue La La business model and member base.

MyNines, now shut down, was founded in 2009. Kothari raised $500,000 in early-stage venture capital financing, but couldn’t raise the additional funding to keep the operation going.

Steve Davis, president of Rue La La, said, “Apar’s appointment underscores Rue La La’s commitment to innovation through strategic partnerships. In this role she will identify and establish relationships with premier lifestyle brands in order to offer the most exclusive and exciting experiences for our members.”

Prior to MyNines, Kothari was manager of corporate development and strategy of Fox Interactive Media. She was also a venture capital associate at Rustic Canyon Partners and a senior analyst, corporate development, M&A at IBM.

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