LOS ANGELES — A.P.C. has designs on expanding its Los Angeles presence with the purchase of a nearly 3,000-square-foot retail space at 8420 Melrose Place, just a few doors away from fellow French brands Chloé and Isabel Marant.
The store, set to open in April, has entrances on both Melrose Place and Melrose Avenue, and is adjacent to the current A.P.C. store on Croft Avenue.
“Frankly, I think we deserve to be more visible. The brand is 27 years old, and our work is good enough to be compared to anything out there,” said founder Jean Touitou. “The new store will be more readable and allow us to show the brand the way it’s meant to be.”
Touitou said by 2014, A.P.C. will have 60 stores worldwide, including five in New York and nine in Paris. He is scouting two more locations in Los Angeles, in Silver Lake and downtown.
“I’m not a mogul and this property cost quite a bit, but I thought it’s better to have real estate than money in the bank. It’s not very poetic for a designer to say such a thing, but it’s the way things are in this economy,” he said.
The former antiques store, which features a courtyard, vaulted ceilings and a fireplace, will house the brand’s full range of men’s, women’s, kids’ and accessories, including the line designed by Vanessa Seward. The brand generates around $80 million in annual retail sales.
“The first time I came to L.A. 15 years ago and saw this street, I knew we would be here one day or another. There’s something magical about the proportions of this street that you can’t even find in Paris,” said Touitou.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion