ATLANTA — Apparel sales helped save snowsports specialty stores this year, according to a retail audit by the SnowSports Industries America (SIA) trade group.
“This season was a weather-driven roller coaster, and equipment sales suffered from it,” said Kelly Davis, research manager for SIA. “But apparel sales bolstered the market. At season’s end, total dollar sales in specialty stores were down by just one percent compared to last season.”
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