By  on November 24, 2004

LONDON — The customers who waited through the cold, wet night for the opening of Europe’s first Apple flagship on London’s Regent Street Saturday, said it all: Apple is an American brand in a country in which anti-Bush sentiment runs high, but its power transcends personalities and politics.

With products like the iPod Mini, the eMac and a user-friendly retail concept, Apple struck a blow for technology in the ongoing competition with fashion and other sectors in the battle for disposable income in Europe. Apple enters the fray on the heels of another American iconic brand that has staked a claim in Europe: Ralph Lauren, which has continued to draw sizable crowds of its own at a new 16,000 square foot flagship in Milan.

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