SAN FRANCISCO– Staying streamlined goes hand in hand with growth for wearable art start-up Vida.In the 11 months since its launch in November with $1.3 million in venture funding and 75 original designs from 23 artists, the San Francisco-based start-up has increased its portfolio to some 10,000 designs from creators that hail from 500 cities in 150 countries. Each week brings an average of 500 new designs, uploaded image files from the fine artists, sculptors, painters and photographers who use the site to turn their work into garments and receive 10 percent of the net sales.Designs and participating artists have swelled largely due to the March rollout of Vida Voices, a platform that allows artists to sign up and sell through a dedicated page on the site. Once a design receives three preorders, it goes into production and is ready in about 30 days. Vida handles the digital printing, manufacturing and order fulfillment for artists.“We always had that vision of creating a platform where artists and creatives from all over the world can convert a vision into a design product,” founder and chief executive officer Umaimah Mendhro said.At the same time, the 15-person company has limited its in-house e-commerce offerings to a handful of silhouettes and small, buy-now collections that showcase handpicked artists’ work and are ready to ship within 48 hours.On Tuesday, the company will unveil silk dresses that will retail from $95 to $115. Last month, the site began selling silk Ts priced at $65. Scarves, a silk top and two knit top styles are also available. Along with limited product offerings and minimal inventory thanks to its preorder model for artists, Vida works directly with fabric suppliers, digital printers and cut-and-sew manufacturers in Mendhro’s native Pakistan, as well as in Sri Lanka and India.Also expanding is Vida’s literacy program for workers. Set up as a pilot in Pakistan in collaboration with Literate Pakistan, the program, said Mendhro, costs the company about $15 a worker for three months of training in reading and basic math skills. Efforts to bring the same program to additional factories are under way, the company said.“What we wanted to do is give back in a way that’s sustainable and actually has a long-term impact on their life and is empowering. From a business perspective…our literacy programs are a three-month crash course. That is a onetime expense for our company,” said Mendhro, who grew up in Pakistan with a home-schooled education before attending Cornell and, later, Harvard Business School.As demand grows, the start-up plans to extend production into additional facilities in the United States, Latin America and Europe this year. While the company declined to comment on sales growth, revenue or how many designs go into production, Mendhro did say that online conversion rates for popular artists with established followings such as Karen Waldron can go into production within minutes of hitting the site and reach conversion rates of 35 to 40 percent.“We’re doing it in a way that there’s no risk to the artists to participate. It’s additive to what they’re doing, there’s only the upside,” Mendhro said.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)