TOKYO — “Cheap, isn’t it?” one young female shopper remarked to her friend on a recent Wednesday afternoon as she brushed past racks of oversize sweatshirts on sale for 1,999 yen, or $21 at current exchange, at youth-oriented shopping center Shibuya 109.
She and scores of other consumers in Japan’s recession are becoming more price- and value-conscious than ever, shunning luxury labels and traditional department stores in favor of cheaper but equally trendy alternatives like Uniqlo and Hennes & Mauritz, or opting to curtail their fashion spending altogether as they worry about the economy and job security.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)