GENEVA — The biggest emerging Asian countries — China, India and Indonesia — are projected to register faster growth in Internet retail sales this year than all other markets worldwide, a report by the research company eMarketer predicts.
In 2012, e-commerce sales globally grew 21.1 percent to top $1 trillion for the first time, and they are forecast to expand 18.3 percent this year to $1.298 trillion, the report said.
EMarketer estimates that the Asia-Pacific region will surpass North America in 2013 to become the world’s top market, with sales expected to increase more than 30 percent to $433 billion, while North America is expected to expand 12.2 percent to $409 billion. Sales in the U.S., the world’s biggest country market for e-commerce spending, are estimated to increase 12 percent to $384.8 billion.
The study suggests that China, spurred by big gains in digital buyers, up 51.1 million this year to 270.9 million, and in average sales per digital buyer — $670, up $169 — is likely to become the second biggest e-commerce market, with sales jumping 65 percent to $181.6 billion, ranking it ahead of the U.K., with $141.5 billion.
Moreover, eMarketer projects that in 2016 China’s digital buyers will total 423.4 million, and sales per online buyer will average $1,039. Similarly, the report notes, the number of digital buyers in India is to increase 5.4 million this year to 24.6 million and reach 41.8 million by 2016, and it expects sales to average $645 and $724, respectively.
In Indonesia, the world’s fourth most populous nation, eMarketer forecasts the number of online consumers to expand 1.5 million this year to 4.6 million, and to nearly double to 8.7 million by 2016, and sales accordingly to average $391 and $516.
Across the planet, digital buyers are foreseen to reach just over 1 billion this year from 903.6 million in 2012, and sales per digital buyer to average $1,318, compared with $1,243 last year.
Mari Pangestu, Indonesia’s minister for tourism and creative economy, told WWD on the sidelines of last month’s World Economic Forum that Internet retail sales are taking off in her country, especially in the capital.
“Jakarta is traffic jammed, right, so to order things, food, clothing, you buy online,” said Pangestu, a U.S.-trained economist, adding that the payment system in Indonesia and other developing countries is hampering faster growth in digital sales.
“In developing countries, a lot of the payment is not done by credit card,” she said. “It’s like you transfer money — I believe there are very few who are using credit cards. It’s part of the problem of not being able to scale-up.”
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)