GENEVA — The biggest emerging Asian countries — China, India and Indonesia — are projected to register faster growth in Internet retail sales this year than all other markets worldwide, a report by the research company eMarketer predicts.
In 2012, e-commerce sales globally grew 21.1 percent to top $1 trillion for the first time, and they are forecast to expand 18.3 percent this year to $1.298 trillion, the report said.
EMarketer estimates that the Asia-Pacific region will surpass North America in 2013 to become the world’s top market, with sales expected to increase more than 30 percent to $433 billion, while North America is expected to expand 12.2 percent to $409 billion. Sales in the U.S., the world’s biggest country market for e-commerce spending, are estimated to increase 12 percent to $384.8 billion.
The study suggests that China, spurred by big gains in digital buyers, up 51.1 million this year to 270.9 million, and in average sales per digital buyer — $670, up $169 — is likely to become the second biggest e-commerce market, with sales jumping 65 percent to $181.6 billion, ranking it ahead of the U.K., with $141.5 billion.
Moreover, eMarketer projects that in 2016 China’s digital buyers will total 423.4 million, and sales per online buyer will average $1,039. Similarly, the report notes, the number of digital buyers in India is to increase 5.4 million this year to 24.6 million and reach 41.8 million by 2016, and it expects sales to average $645 and $724, respectively.
In Indonesia, the world’s fourth most populous nation, eMarketer forecasts the number of online consumers to expand 1.5 million this year to 4.6 million, and to nearly double to 8.7 million by 2016, and sales accordingly to average $391 and $516.
Across the planet, digital buyers are foreseen to reach just over 1 billion this year from 903.6 million in 2012, and sales per digital buyer to average $1,318, compared with $1,243 last year.
Mari Pangestu, Indonesia’s minister for tourism and creative economy, told WWD on the sidelines of last month’s World Economic Forum that Internet retail sales are taking off in her country, especially in the capital.
“Jakarta is traffic jammed, right, so to order things, food, clothing, you buy online,” said Pangestu, a U.S.-trained economist, adding that the payment system in Indonesia and other developing countries is hampering faster growth in digital sales.
“In developing countries, a lot of the payment is not done by credit card,” she said. “It’s like you transfer money — I believe there are very few who are using credit cards. It’s part of the problem of not being able to scale-up.”
A new Joan Rivers coffee table book, titled “Joan Rivers Confidential,” gives readers never-before-seen photos and letters of the late comedian throughout her life. “Because of her drive to always be fresh, she kept records of every appearance, every performance, all the jokes that were used on TV, all the clothes that were worn,” said Rivers’ daughter Melissa. Here, Rivers poses at the “Tonight Show” in Tracy Mills in 1985. Read more about the book and see more photos at WWD.com. #wwdeye
After a career at New York hot spots like Narcissa, Dovetail and Nix, @chefjfraser has expanded to the West Village with The Loyal, a modernized take on an American brasserie. “And as I’ve gone through my career I’ve felt some departure from that kind of simple, straightforward [cooking]. This is meant to take on the idea of ‘what if the American brasserie was invented today?’” #wwdeye (📷: @chinseephoto)
@bellahadid and @lilyaldridge at @bulgariofficial’s celebration on Friday night, toasting the brand's new Peter Marino-designed flagship on Fifth Avenue. The two-part event included a cocktail party at the store followed by a dinner at a mystery location — the Met Cloisters. #wwdeye
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews