By  on February 25, 2014

Asos is thinking globally, but acting locally, to build a bigger business.

As detailed by Matt Hiscock, senior vice president of Asos U.S. Inc., an investment of $4 million more than a decade ago launched an online fashion e-tailer that’s worth around $9 billion today. In the six months ended September, London-based Asos drew some one million unique visits daily, had 7.1 million active customers worldwide, and dispatched 8.6 million orders to 237 countries.

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