Tanger Outlets is not a big fan of cookie-cutter design.
Each of its 43 outlet centers in 26 states and Canada has a distinct personality. One center in Wisconsin Dells, Wis., uses heavy timber and local stone to convey the regional style. Tanger Outlets at National Harbor in Prince George’s County, Md., features landscaped promenades and open plazas that pay homage to Salubria farm, an historic plantation home located across the street. Meanwhile, a Tanger center under construction in Texas City, Tex., is divided into four streets, each inspired by a different thoroughfare in the downtown Galveston shopping district. And the Tanger in Charleston, S.C., is “sympathetic to the old, downtown Charleston,” said Ross Adams, president of Adams & Associates, who has designed projects for Tanger for 20 years.
It wasn’t always this way. Tanger’s support for architecture was dormant in the early years, when Stanley K. Tanger in 1981 opened his first outlet center.