NEW YORK — Aurora Fashions, the U.K. group behind Warehouse, Oasis and Coast, will launch its first e-commerce platform in the U.S. on May 15.
The transactional site will have a shared basket for easy navigation between brands and combined checkout to maximize cross-selling. The brands will benefit from increased traffic, while the three options will give consumers a stronger product selection.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)