By  on April 25, 2012

NEW YORK — Aurora Fashions, the U.K. group behind Warehouse, Oasis and Coast, will launch its first e-commerce platform in the U.S. on May 15.

The transactional site will have a shared basket for easy navigation between brands and combined checkout to maximize cross-selling. The brands will benefit from increased traffic, while the three options will give consumers a stronger product selection.

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