By  on August 27, 2013

LONDON — Averyl Oates will join the Galeries Lafayette team as fashion director and deputy commercial director within the group’s department stores division (Galeries Lafayette and BHV), WWD has learned.

Her first day on the job in the newly created role will be Monday.

“I love the fact that they’re looking to make dynamic changes; I can bring a little bit more edge to the company, a fashion twist and look, and a future vision, which they’re wanting to embrace,” Oates told WWD over the phone from Nairobi after her holiday on Lamu. “They are really focused on their international expansion plans and while I don’t think they are necessarily looking to embrace emerging designers, they have a company motto of ‘fashion for everyone.’ They talk to everyone of all different walks.”

Oates acknowledged that the notion of mixing high end and high street within a wardrobe is not new. “[Galeries Lafayette] is very modern in the way it lays out its stores, putting more accessible brands in front of the Chanels and the Guccis,” she said.

Oates will be reporting to Michel Roulleau, commercial director and deputy general manager of the department stores division. She will have responsibility across the men’s, women’s, accessories and children’s departments, as well as detection of new trends; applying her vision to define and implement new concepts; commercial policies, pricing, margin, inventory management across her departments; overseeing the openings of the company’s new stores, and defining the fashion policy of those stores, and building on her strong existing relationships.

Oates added that she was looking forward to working with chief executive officer Nicolas Houzé, who assumed that role in March, and fulfilling her profit and loss responsibilities.

Previously, Oates was commercial director at Luxup, the invitation-only luxury Web site offering international, high-spending tourists exclusive shopping experiences and one-off products, which ceased trading in March.

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