By  on May 29, 2013

On June 14, Avoce will launch a Web site featuring affordable women’s eyewear in bright, fun colors and feminine designs.

“When you go to an optical store, the person behind the counter is going to steer you to certain frames,” said Raphael DeSouza, who launched the company with Manu Singhal. “With our online store, you select the frames you like from a style perspective.” Hence, the name Avoce, which means “You” in Portugese. The designs and colors reflect the style and architecture of DeSouza’s native Brazil.

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