The singer, songwriter and budding beauty and fashion mogul next month will launch accessories from her brand Abbey Dawn’s spring collection on the online accessory subscription footwear and styling service owned by Manhattan Beach, Calif.-based Intelligent Beauty. After launching at Kohl’s in 2008 and revamping in order to aim at boutiques about two years later, the move online reflects Abbey Dawn’s growing Web presence and marks a rare extension by JustFab.com beyond its own label.
Abbey Dawn’s accessory collection for JustFab.com will consist of 12 shoe styles and five handbags, including four color variations that will be exclusive. “Overall, the style of Abbey Dawn is rock ’n’ roll, so you see a lot of spikes and skulls and black,” said Lavigne. “They are bold pieces. They make a statement. They are a lot of fun.”
“Avril, I feel, is such a punk rock sweetheart,” said Kimora Lee Simmons, president and creative director of JustFab.com. “She really has a distinct look, feel, flair and style, and certain elements of that, speaking from a design standpoint, will cross over and resonate with our members.”
JustFab.com’s first foray into a brand partnership was with Iron Fist, which, like Abbey Dawn, is produced by Los Angeles-based Blank Generation. The success of that partnership gave the Web site the confidence to pursue the Abbey Dawn hookup. It doesn’t hurt that Lavigne has proven she can attract a formidable online audience, with almost 30 million fans on Faceboook and 3.9 million Twitter followers.
Travis Anderson, chief executive officer of Blank Generation, said Lavigne’s social media strength is translating into building an e-commerce customer base for Abbey Dawn. He said 40 percent of the brand’s sales are currently online, but he expected that figure to increase to 50 percent within the next two years. Both online and at traditional retail, Anderson forecast the brand would generate $50 million-plus in sales in the next three years.
JustFab.com wouldn’t divulge sales projections for the Abbey Dawn accessories, but did disclose that the site overall is currently registering $5.5 million in sales a month. It has more than 4 million members and anticipates selling in excess of 2.5 million shoes and bags this year. JustFab.com raised $33 million last September in a round of Series A funding led by Matrix Partners.
Lavigne, 27, who recently inked a deal with Sally Hansen and has three fragrances with Procter & Gamble Prestige, said Abbey Dawn has grown up along with her. “It is geared toward an older age group. It started at Kohl’s. It was at a cheaper price point. The quality maybe wasn’t as good. Now, it is a little higher price point and better quality, which makes me happy,” she said.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)