By  on November 16, 2012

Beauty e-tailer B-Glowing has relaunched its Web site with a more streamlined aesthetic and easier, customer friendly navigation.

For the initiative, there was strong focus placed on shifting the site into a lifestyle destination, with new features like product and tutorial videos. According to B-Glowing founder Lisa James, “With this launch, [we’re] really trying to take things a step further — we want to be inspirational and aspirational.”

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