Patricia Babka has been named vice presidentof sales for Gramicci, a California-based outdoor lifestyle brand.

Babka was most recently general manager forthe Americas at Skins USA. Prior to that, she was national sales manager forPearl Izumi’s cycling division.

At Gramicci, she will be charged withexpanding the company’s sales force and will work to create strongerrelationships with retail clients while seeking new customers.  

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