Baci & Abbracci Collezioni, a trendy Italian sportswear brand that built its reputation on a stylized apple logo splattered on sweatshirts and T-shirts, is raising brand awareness with its first flagship here.
MILAN — Baci & Abbracci Collezioni, a trendy Italian sportswear brand that built its reputation on a stylized apple logo splattered on sweatshirts and T-shirts, is raising brand awareness with its first flagship here.
The opening was marked this month with a party for TV starlets and soccer players, among others.
Three key figures, soccer players Christian "Bobo" Vieri and Cristian Brocchi, and model Alena Seredova, played important roles in the development of the brand.
"We wanted a space to establish a direct contact with our customers and strengthen the brand's image in the city where it was established [in 2004]," said chief executive officer Simone Martinelli.
Located in the heart of Milan's fashion district and steps from the Duomo cathedral, the 1,076-square-foot unit melds minimalism and futurism for a spaceship effect.
Save for a boomerang-shaped ceiling lamp that changes color, the store is stark white and dominated by glossy white polyester fiber walls, niches and container shelves. Polished steel is shaped into a rack.
"We wanted something that was different from all the other stores, that was unique and innovative," Martinelli said, declining to disclose the investment and first-year sales projections.
Aimed at consumers aged 20 to 35, Baci & Abbracci — Italian for kisses and hugs — is known for its versatile collections based on fashionable activewear tenets, preppy knitwear, basics, slim-fit denim and soft underwear.
Fall's top choices include knitwear in all forms, from hooded V-necks to turtlenecks with crystal applications, ruched numbers to sparkling fleece tops and ink-blue jeans with patent leather trim to lace-bordered satin slips.
Martinelli said he is working on a beachwear and watch license to launch next spring. The brand has sold 1.2 million garments over the past two years and reported sales of $73 million for the year, with a 25 percent increase projected for next year.
Retail prices range from $30 for a baseball cap to $261 for a pair of jeans and $725 for a metallic napa bomber jacket.
The offerings also include a toddler to junior clothing line, bicolored canvas bags and luggage and sunglasses."Our goal is to keep elevating the quality and style of our collections and to expand the range," Martinelli said.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews