Piperlime.com, the year-old footwear e-commerce site owned by Gap Inc., is launching handbags today. "When we got into shoes, we got into the market and found that something was missing," said Catherine Beaudoin, senior vice president and general manager of Piperlime.com. "We wanted to offer something different than what was out there. We offer fashion guidance and do it in an engaging and fun way with our own distinct voice. We've heard from our customers. They asked us for handbags, so it felt like the natural next step."Piperlime carries 200 brands of footwear for men, women and children in a range of brands from Aerosoles to Sigerson Morrison. The shoes are merchandised in several ways, such as by trend, price point and expert's picks. Stylist Rachel Zoe has a deal with the firm in which she chooses her favorite looks of the season. The site also enables the consumer to view the shoes from many angles. The handbag category will also include similar features."We shoot items from the inside of the bag to see if it has any compatibility," said Jennifer Gosselin, vice president of merchandising. "We also show it next to a body form so you could see how it would look on."Handbag brands on the site include Botkier and Marc by Marc Jacobs, along with new brands such as Pa-Tou-Tou and Olivia Harris. There is a fairly broad price range, from $84 for Chinese Laundry's Double Handle Shoulder Tote to as much as $695 for Botkier's Gladiator tote."We do have some core constituency," Beaudoin said. "The thing that links everyone together is that they're completely into fashion. They're not looking for a utilitarian experience, not a warehouse experience."Beaudoin said women from their 20s into their 40s shop on the site.The company declined to provide sales projections for the handbags business.For now, Piperlime is not extending into other categories. The brand is working on increasing public awareness and traffic on the site through direct mail and e-mail. There is Piperlime signage in Banana Republic stores, also a unit of Gap Inc.
"In order for Shudu to wear garments, she needs to be able to put them on, just like you would in the real world. You have to digitize the outfits," said Cameron-James Wilson on dressing 3-D model @shudu.gram for her WWD photoshoot with @itsclo3d. #wwdfashion (📸: @cjw.photo)
“Shudu is a digital supermodel, a very glamour and amazing woman. But she’s 3-D,” says Cameron-James Wilson, a fashion photographer and the creature of @shudu.gram. Here, Shudu wears @cushnieetochs for her debut fashion editorial. #wwdfashion (📷: @cjw.photo)
“It is the fierce female performances that came before me that made be able to clearly identify for myself what it was that I wanted to do, what kind of artist I wanted to be, what kind of films I wanted to make,” said @brielarson at the Women in Film Crystal + Lucy Awards. See more pictures from the event on WWD.com. #wwdeye (📷: Matt Baron)
“On a personal level, it’s my vision to create a really different idea with their look to be at the epitome of women’s fashion in South Korea – to create a new milestone,” said stylist @chochowon on dressing K-pop’s most fashionable girl group, @blackpinkofficial. WWD’s @mistywhitesidell sat down with Won ahead of the group’s new album release, “Square Up,” which is out today. Read the full interview on WWD.com. #wwdfashion #blackpink_squareup #blackpink
For @ralphlauren, 2018 is a reason to celebrate: It marks the brand’s 50th year in business. Last year’s chauffeured show in Bedford, NY featuring his vintage car collection may have seemed like the big celebration to show-goers, but they were wrong. The official celebration will be held on September 7 during #NYFW. Get all the details on WWD.com. #wwdfashion (📷: @giovanni_giannoni_photo)