By  on March 17, 2008

Piperlime.com, the year-old footwear e-commerce site owned by Gap Inc., is launching handbags today.

"When we got into shoes, we got into the market and found that something was missing," said Catherine Beaudoin, senior vice president and general manager of Piperlime.com. "We wanted to offer something different than what was out there. We offer fashion guidance and do it in an engaging and fun way with our own distinct voice. We've heard from our customers. They asked us for handbags, so it felt like the natural next step."

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