The interior of Bailey44's store in Lido Marina Village, which also houses fashion brands such as Jenni Kayne, Steven Alan, Planet Blue and Clare V.
Bailey44 is thinking locally before rolling out retail nationally.In its 10th year of business, the women's contemporary brand is opening its first freestanding store today in Newport Beach, Calif., and stocking it with a new handbag and a denim collection. Measuring 1,700 square feet, the flagship for the Vernon, Calif.-based company is opening at Lido Marina Village six months after its anticipated unveiling due to delays with the new retail development, which is also counting Jenni Kayne, Planet Blue, Nobu and Clare V. among the fashion and food purveyors. To fit in with the affluent, coastal neighborhood, Bailey44 replaced the New York florist that it originally designated to set up shop inside the store with Studio La Fleur from neighboring Costa Mesa."We're not interested in building a retail template that we roll out across the country," said Bailey44 chief executive officer Chris Tate. "We're interested in building localized and customized stores."Backed by Norwest Venture Partners, Bailey44 is also keen on growing its direct-to-consumer sales. The Newport Beach store is premiering a capsule collection of vintage-inspired denim feminized with laced ties on the side and back. The eight denim styles retail for between $128 and $228. It's also readying the fall release of a cinch-top bucket bag cut from eco-leather and accented with braided detailing. Retailing for under $100, the bag is a prelude to a small accessories collection that's in the works. Like its main line, the accessories and jeans are made domestically, but they're not earmarked for its wholesale business, which includes Bloomingdale's, Nordstrom and Revolve Clothing.Bailey44, which generated less than $50 million in sales last year, needs more merchandise for the additional stores it plans to launch. A pop-up shop in Malibu will be open from July through late September. Tate said it's in the final stages of negotiating a lease for another location in the heart of Los Angeles, around Beverly Hills, Century City and West Hollywood."We're looking for other locations in Southern California and starting to turn our sights to New York," he said. "Miami is the next city."
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia