PARIS — Demna Gvasalia is giving a whole new meaning to industrial chic.The designer has overhauled Balenciaga's Rue Saint-Honoré flagship with a new concept designed to resemble a clothing warehouse. The 3,200-square-foot women's wear boutique, close to Colette, is set to open today.Clothes hang on industrial conveyor rails similar to those in the brand's production headquarters in Italy. Adding to the factory feel of the space, ceilings are covered in aluminum foil, the changing room walls are made of cast concrete and the utilitarian benches are covered in synthetic leather.Other industrial touches include silicone changing-room curtains and long, aluminum tables that will display accessories. The design touches are "a final detail central to the new Balenciaga ethos of enhancing, underlining and re-presenting that which already exists in a new light," the brand said.The store, on the premises of a former gas station, originally opened in 2012 with a design by then-creative director Nicolas Ghesquière.Gvasalia, who heads both Balenciaga and Vetements, is part of a cadre of creative types from Eastern Europe that have taken the fashion world by storm with a raw, underground aesthetic shaped by the experience of growing up after the collapse of the Soviet Union.Alongside stylist Lotta Volkova, his right-hand woman, and Russian streetwear star Gosha Rubchinskiy, he has championed a lo-fi aesthetic marked by oversize volumes, garish color and a fluid approach to gender. It’s a group that thrives on a collaborative approach and a postmodern take on references borrowed from Nineties sportswear, uniforms and subcultures.Last week, Balenciaga unveiled a stripped-down version of its e-commerce site featuring a bare-bones menu inspired by an Excel spreadsheet.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.