By  on March 10, 2008

NEW YORK — Banana Republic will convert its Bleecker Street store in Greenwich Village to the first stand-alone Monogram concept store on April 7. It will remain open for nine months and will serve as a laboratory for the brand. 

Monogram is the company’s “elevated brand concept,” shorthand for a higher-priced, more-sophisticated collection. The men’s wear, which is heavy on tailored pieces and is more fashion-forward, debuted last fall and is priced about 30 percent higher than Banana’s flagship collection. It boasts Italian fabrics and a slimmer fit than those found in the general collection. 

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