By and  on October 21, 2008

Banana Republic may be the least troubled of Gap Inc.’s three retail concepts, but that doesn’t mean it’s on cruise control.

Simon Kneen, the former executive vice president of Retail Brand Alliance, Brooks Brothers’ parent, was named design and creative director of Banana Republic in January, and he’s been busy modernizing silhouettes, upgrading fabrics and refining the customer experience in stores, including testing new services. Kneen has also left his imprint on advertising, with a new print campaign launching in January that features male and female musicians photographed by Tom Munro.

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