Barbara K, the purveyor of feminized household tools, how-to repair kits and “functional fashion,” is back in business.
Her new line, called DIYVA by Barbara K, officially launches Nov. 29 with a party in the Cellar at Macy’s Herald Square in New York, and is being distributed to 310 Macy’s stores and on macys.com. DIYVA is short for “do-it-yourself diva.”
DIYVA will initially have pillow purses with a dual function — they’re purses that when turned inside out convert to pillows. Tool kits designed for women will also be sold and other products are in development, including a sleepover duffle with a built-in pillow, garden bags with mini rakes and knee pads, and gadgets and organizers for the kitchen. “Women want products that make life easier,” said Barbara Kavovit, aka Barbara K. “They need solutions to save time and money for their busy lifestyles, and to be independent” in a world still dominated by men.
It’s a modest new rebuild for Kavovit, after her Barbara K Enterprises went bust in April 2008 and a subsequent licensing company called Barbara’s Way which had licenses for tools at Wal-Mart and gloves for gardening and cleaning at Home Depot, ran its course. Kavovit once had her own construction management company and years ago handed out business cards to women in shopping center parking lots, offering to act as an “interpreter” between them and their contractors. She considers herself “a pioneer” in de-mystifying the home improvement sector to women.
“I don’t think it’s by accident that I’ve been able to continually create new products for America’s largest retailers and with an understanding of what women of today want and need in terms of fashion and function,” said Kavovit.
The pillow purses, she explained, are constructed with enough cushioning to still keep cosmetics and other items in the bag and not feel them when you’re using the bag as a pillow. “They’re ergonomically designed to support your back and head and also carry your essentials,” Kavovit said. They’re also waterproof, sporty, compact and priced $49.99. She came up with the concept after suffering from a herniated disc and using her own handbag to prop up her back. “I was in so much pain.”
The tool kits, priced at $39.99, include levelers, interchangeable screw drivers, pliers, tape measures, stubby hammers with short handles easier for women to wield, and repair guides. All the tools are in trendy colors. “You are not going to use these for major renovations,” Kavovit said. “But you can hang pictures, tap in nails and do minor repairs.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)