Bare Necessities, the 10-year-old lingerie retailer, will launch its first catalogue this month.
After a brisk online business during the last several years with consecutive annual sales increases of at least 40 percent, the $35 million company is broadening its reach to consumers "who might not otherwise shop online," said Dan Sackrowitz, vice president of marketing and business development.
"We feel it's the next logical step for the company," Sackrowitz said. "We already have a great foundation with customer service, inventory management and processing returns, all of the things that make a successful Web business. All this sets the foundation for a successful catalogue business and it all is taking place as we add on our 1 millionth customer to our database."
The catalogue was created by Haggin Marketing, photographed by Andrew Marcinko and styled by Ida Komis. More than 300,000 mailings of the 32-page book, featuring summer merchandise, are scheduled to drop by May 14. By year's end, a million catalogues will be mailed, Sackrowitz said.
Brands in the catalogue include: Wacoal Luxe, Wacoal, Le Mystère, Chantelle, Hanro, Calvin Klein Underwear, Cosabella, Aubade, Simone Perele, Huit, Hanky Panky, Freya, Fantasie, Panache, Felina, Jezebel, Lunaire, Commando, Va Bien, Maidenform, Cass, The Body Wrap, Miraclesuit, Sassybax and Spanx.
"The book focuses mainly on bras, as well as panties and shapewear," Sackrowitz said. "On our Bare Necessities Web site, we also sell men's underwear and hosiery, but the first catalogue will focus on our core business, bras. We'll expand into other categories in the future. The catalogues will be mailed nationwide, but we have a high lingerie following in areas like New York, California and Seattle, where broadband penetration was higher earlier."
Sackrowitz added that he expects Internet business to continue to be the "big driver" this year.
"The catalogue contribution should be fairly modest in 2008, less than 10 percent," he said. "But we expect bigger things in 2009 and beyond."
He noted that the company plans to market the catalogue on its e-commerce site.
"There will be a place on the site for people to sign up to receive the catalogue and also fill out an application to see the catalogue online," he said. "It's another way for us to speak with our customers in addition to e-mails and newsletters. We suspect most people will order online after receiving the mailer. The catalogue really is a snapshot of what the customer can see online."Regarding how the Bare Necessities catalogue will stack up against major players such as Victoria's Secret and Frederick's of Hollywood, Sackrowitz said, "It's another alternative. They have great catalogues with longtime customers. But we'll have some of the top brands and designer names in the business, and will offer a diversity of brands and designer products."
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)