Exclusivity has become the marching order for Barneys New York and there’s nothing more exclusive than a private brand.
As a result, the luxury specialty retailer this fall will revive Basco, a collection of men’s sportswear that was a thriving business for the company in the Eighties and early Nineties, exclusively at its own stores. The name was an acronym for Barneys American Sportswear Co., although the word “American” has been dropped from the relaunched label. Barneys has owned the name for years but it has been dormant since around 1996.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)