By  on August 8, 2012

Exclusivity has become the marching order for Barneys New York and there’s nothing more exclusive than a private brand.

As a result, the luxury specialty retailer this fall will revive Basco, a collection of men’s sportswear that was a thriving business for the company in the Eighties and early Nineties, exclusively at its own stores. The name was an acronym for Barneys American Sportswear Co., although the word “American” has been dropped from the relaunched label. Barneys has owned the name for years but it has been dormant since around 1996.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus