BARNEYS CO-OP BIDS FAREWELL TO PRINT: Barneys New York is doing away with its paper mailers for its spring Co-Op collections, instead going entirely digital for the first time. The retailer will unveil two shoppable videos today — one for men and one for women — which were shot by Daniel Jackson and styled by Alastair McKimm, under Barneys New York creative director Dennis Freedman. According to Freedman, each of the 5 minute videos are shot in a unique way that brings the “models to life.” “We get to tap into their personalities. They sing, they talk, they dance, they tell stories and they talk about their lives. It’s much more engaging than a two-dimensional print piece. There is no question that in many ways this is the medium that many of our customers use to get information,” Freedman told WWD, explaining that consumers can stop the video at any point to view a still image of that particular look (which is not an image from the video, it’s a photo of the head-to-toe outfit shot independently of the film). Once the image pops up, they can click any item featured on the page and click to be directed to a point of purchase. “The minute they’re done, the video continues. It’s a constant way of watching, stopping the video and shopping the piece. It’s back and forth between still and video.” The shoppable videos go live today on barneys.com.
A new Joan Rivers coffee table book, titled “Joan Rivers Confidential,” gives readers never-before-seen photos and letters of the late comedian throughout her life. “Because of her drive to always be fresh, she kept records of every appearance, every performance, all the jokes that were used on TV, all the clothes that were worn,” said Rivers’ daughter Melissa. Here, Rivers poses at the “Tonight Show” in Tracy Mills in 1985. Read more about the book and see more photos at WWD.com. #wwdeye
After a career at New York hot spots like Narcissa, Dovetail and Nix, @chefjfraser has expanded to the West Village with The Loyal, a modernized take on an American brasserie. “And as I’ve gone through my career I’ve felt some departure from that kind of simple, straightforward [cooking]. This is meant to take on the idea of ‘what if the American brasserie was invented today?’” #wwdeye (📷: @chinseephoto)
@bellahadid and @lilyaldridge at @bulgariofficial’s celebration on Friday night, toasting the brand's new Peter Marino-designed flagship on Fifth Avenue. The two-part event included a cocktail party at the store followed by a dinner at a mystery location — the Met Cloisters. #wwdeye
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews