By  on November 16, 2013

NEW YORK — Barneys New York and Shawn “Jay Z” Carter said theyare committed to launching the BNY SCC Gallery and Collection forholiday and have increased the percentage they will donate to the ShawnCarter Foundation, which provides educational opportunities to youngpeople facing socioeconomic hardship.

Under the new plan, 100percent of all sales from the BNY SCC Collection will benefit thefoundation; originally, 25 percent of sales were to go to thefoundation. In addition, on Wednesday, when the collection launches atBarneys — with design partners such as Balenciaga, Balmain, Lanvin,Proenza Schouler and Rick Owens — it will donate 10 percent of allretail sales from Barneys stores in the US and barneys.com, with aguarantee of raising at least $1 million.

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