NEW YORK — Barneys New York is launching a permanent off-price Web site.
Barneyswarehouse.com will launch Monday. “It fits with our strategy to build all of these digital properties,” said Daniella Vitale, chief operating officer of Barneys, adding that the retailer is considering other product categories and classifications for future e-commerce sites. “Yes, I do think there are other categories. In home, we have this incredible Chelsea Passage that we don’t speak to as much as we could. Some things could have a greater digital presence. Beauty is certainly something. We carry a lot of brands that aren’t widely distributed. We’ve probably underplayed beauty a little on our Web site.”
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