NEW YORK — Barneys New York is rebranding two of its largest Co-op units as a prelude to the transformation of its entire Co-op fleet, including the possible elimination of the nameplate from freestanding stores.
Co-op stores at 2151 Broadway, on the Upper West Side, here, and The Grove in Los Angeles, will be rebranded as simply Barneys New York come summer.
Co-ops are known for a more casual mix of jeans and contemporary apparel and accessories for men and women. After the renovation, the Broadway and Grove locations will no longer sell men’s merchandise, with space to be given over to designer ready-to-wear. In addition, rebranded Barneys New York units will feature more handbags, shoes and jewelry.
The retail concept is closer to the vision chief executive officer Mark Lee outlined for the Co-op business early on in his tenure, explaining that the offering “has to be more designer, more special.”
Sources close to Barneys said the new Barneys New York stores will be “all about the edit. The size and location will inform the edit. To add in women’s in designer, you need more space.” The retailer “assumes it has more women shoppers in New York.” Besides, there are nine floors devoted to men’s wear at the Madison Avenue flagship.
One of Barneys’ first Co-op locations, on West 18th Street, which was also the site of the retailer’s famed warehouse sale, was shuttered in February because the lease expired and the landlord has redevelopment plans for the building. While some Co-op units outside of New York have had mixed results, the downtown Co-op here is said to have had a strong performance, including record sales in 2012, and Barneys was “extremely pleased with the holiday season,” sources said.
The Broadway and Grove stores will be renovated along the lines of the clean aesthetic of the renovated Barneys Madison Avenue flagship. The stores will be remodeled in three stages and will operate throughout the construction. Co-op stores average about 8,200 square feet.
Designer-driven brands, including 3.1 Phillip Lim, Alexander Wang, Carven and Isabel Marant, are playing a more important role at Barneys, as customers continue to cross-shop. The lines between the dedicated Barneys New York shopper and the defined Co-op consumer are blurring. “It’s the whole idea of ladies wearing designer denim,” said one expert, adding, “The Co-op market has changed to become more designer-driven. A lot of the most important brands sit in the Co-op and at Barneys New York [flagships], depending on the store. They’ll all sit together in the women’s department” of the new Barneys stores.
The retailer will be providing an edit for the new Barneys New York units that includes Co-op brands along with designer labels. Barneys declined to comment on the impending changes to the Co-op format or designers the new units might carry, but the designer list on the retailer’s Web site includes Balenciaga, Balmain, Comme des Garçons, Fendi, Tom Ford and Yves Saint Laurent.
Last year, Barneys closed Co-ops in Dallas, Chevy Chase, Md., and San Diego. The retailer in 2011 closed stores at the Galleria in Houston and The Westchester Mall in White Plains, N.Y. and a Co-op store at Phipps Plaza in Atlanta will close this summer. On the other hand, Co-op locations in 2010 opened at 194 Atlantic Avenue in Brooklyn and Santa Monica Place in Los Angeles. The Co-op chain celebrated 25 years in business in 2010.
A source close to Barneys said the retailer is evaluating the 10 remaining Co-op units. “They’re looking at these Co-op stores,” the source said.
Barneys has been moving toward streamlining its Web site as well. Barneys.com, which used to feature a separate section for Co-op, merchandise, has been mixing Co-op and flagship products without identifying where the items are sold.
It’s part of the retailer’s more cohesive approach.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)