By and  on July 18, 2013

In less than two weeks, the back-to-school season begins in what’s seen as a pressure cooker for such chains as J.C. Penney, Kohl’s, Aéropostale and Abercrombie & Fitch, as they each seek a reversal of fortune.

Gap Inc., starting to build momentum, must still turn in a good b-t-s run to prove it’s on a bona fide turnaround course, while a once-struggling Abercrombie turned in a solid 2012, but suffered declines in the first quarter of this year. Aéropostale has reengineered its collection, soon to be unveiled in a national relaunch, in an effort to stabilize recent uneven performances.

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