By  on November 19, 2012

LOS ANGELES — As speculation continues to rage about the fate of online subscription players, BeachMint maintains it will carve out a long-term place in the segment by concentrating on fashion.


To that end, the Santa Monica, Calif.-based company has hired Michelle Lee as general merchandise manager. Prior to her post at BeachMint, Lee was a gmm for retail in Kellwood’s contemporary brands division and the director of retail, merchandising and licensing at Seven For All Mankind. 

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