Living in a digital age, when product discovery and purchase is as simple as the click of a button, beauty advisers report they are challenged, more than ever, to sway customers to shop in-store. After speaking to sales associates across skin care, fragrance, cosmetics and hair care brands one thing is clear: A personal touch is the key driver of sales in the brick-and-mortar channel.
“Customers want services and they want to be pampered, even guys,” says one Midwest-based associate, a regional manager for a men’s skin care line. “They want to be recognized and called by their first name. That’s how you grow your business and get them to come back.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)