As a skin care specialist for about three years, I’ve learned it matters what my face looks like when it comes to selling product. Most customers who come to my counter begin by asking me what I use. Because I once had problem skin, I’m able to connect with consumers and tell them I’ve faced similar issues, which usually helps gain trust. Selling skin care is a more intricate process then with other products; you really have to spend time with the customer to gauge his or her needs. It can be a little like being a doctor—listening to the problem and prescribing a resolution that is customized to a particular person. Because every client’s situation is different, the process is a learning experience for me and helps me broaden my knowledge. From younger kids with acne to older women looking to reduce wrinkles and fine lines, skin care has a major impact on a person’s overall feelings of well-being. It’s considered a necessity by many people and I take my job selling it seriously. My motto is that I will sell customers things that work for them to make them feel better. It’s not about making sales, but about building trust so they come back to me. My average sale can range from about $50 all the way up to $1,000. Tourists, most of who come in looking for American brands, usually spend upwards of $300. I’ve noticed that the shyest shoppers are usually younger men; older men and women are more comfortable opening up and asking questions. In order to get the younger male consumer to feel more relaxed, I present a simplified regimen or a multitasking product that won’t overwhelm him.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)