I’ve been selling fragrance for seven years and have worked with many different brands. Because fragrance is a luxury, not a necessity, and due to the recession, we have definitely seen a dip in sales. Customers that would come in and buy three or four fragrances at a time now buy one, and much less often.
I compare the art of selling fragrance to selling wine. It is a bit psychological— gauging a customer’s mood, tastes, personality, likes and dislikes. I’ve learned that people don’t generally know what they want when they come to the counter. My job is to get them to trust me.
Our customers don’t like to be bombarded by blotters or salespeople spraying things on them. I like to make eye contact, smile, ask them how their day is and if they’d like to try a new scent. Often, I will, with permission, spray a scent onto customers’ wrists, tell them to continue shopping and return if they like it after it blends with their body chemistry. Ninety-eight percent of the time they come back to me.
I generally spend about 20 minutes with a customer and my average sale is $300. Our shoppers are savvy, and when they smell something they want to know the notes, the quality of the oils and the history of the brand. I can always tell which scent a customer loves by the one that puts a smile on her face.
My usual clientele is comprised of successful, sophisticated women from New York and the Tristate area. We have a good amount of tourists also, but not many male shoppers. Men tend to ask for the newest fragrance from a particular brand or for our top-selling scent. Women are more about finding something special, something that no one else has.
[Editor's Note: This was written by a fragrance salesperson at a specialty store chain in the Northeast.]
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion