I’ve been selling fragrance for seven years and have worked with many different brands. Because fragrance is a luxury, not a necessity, and due to the recession, we have definitely seen a dip in sales. Customers that would come in and buy three or four fragrances at a time now buy one, and much less often.
I compare the art of selling fragrance to selling wine. It is a bit psychological— gauging a customer’s mood, tastes, personality, likes and dislikes. I’ve learned that people don’t generally know what they want when they come to the counter. My job is to get them to trust me.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"