By  on June 18, 2014

The retailer Beauty Brands — now under the direction of former Ulta Beauty chief executive officer Lyn Kirby — is adding numerous labels to its assortment as it vies for a larger share of the beauty business.


Kirby, who holds the title of ceo and who is part of a team that bought a controlling interest in the company last year, is taking advantage of an opportunity to upgrade the selection, said industry observers. She executed a similar strategy while at Ulta, expanding the assortment from drugstore fare to premium brands. The timing is fortuitous, as a handful of retailers, such as Henri Bendel, are exiting the beauty category.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus