By  on September 9, 2011

Harrods, the iconic London department store, has unveiled a gleaming new 4,000-square-foot
Beauty Apothecary, dedicated to niche and innovative beauty products. The space, which bowed in July, carries around 50 brands, many exclusive to the store. They include a new fine fragrance line from Molton Brown called Navigations Through Scent, Acqua Di Parma’s Gelsomino Nobile fragrance, a Lancôme boutique dedicated to its Absolue Precious Cells cream (a concept exclusive to Harrods) and Kiehl’s Rosa Arctica cream.

The room complements the store’s Lifestyle Beauty hall, also known as the White Hall, which carries major cosmetics brands, and Harrods’ perfumery, or Black Hall. While Harrods has long carried an offering of apothecary products, the new space houses the brands in a bespoke area, designed to showcase the range as “shoppable, approachable and browsable,” says Annalise Quest, general merchandise manager for beauty at Harrods. The room, which is done out with shimmering mother-of-pearl tiles on the walls, sleek bronze fittings and a glittering crystal chandelier, is designed to evoke “a certain modernity... but timeless elegance—those things are synonymous with Harrods’ DNA,” says Quest.

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