By and  on October 23, 2009

CANNES, FRANCE — The recession-mauled travel-retail sector faces a series of major challenges, none greater than turning more airline passengers into actual consumers.

Even though travel retail overall is a $35 billion sector, beauty executives said the industry still isn’t doing enough to entice shoppers. Brands are facing many of the same issues in travel-retail as they are in general retailing, including the need to focus on value rather than just discounts and promotions; the development of exclusives; the growth in skin care, and improving the shopping experience.

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