By and  on July 10, 2009

BOSTON — A shift in the balance of power between buyer and seller set a desperate tone for many manufacturers at the National Association of Chain Drug Stores’ Marketplace meeting, held here June 28 to July 1. But, in the face of difficult economic times, many beauty makers were armed with solid business plans — such as focusing on their most profitable brands rather than creating new ones — to get through the last half of the year and into 2010.

With fewer, yet more powerful drugstore chains calling the shots, manufacturers are now forced to shell out big bucks to get products onto retail shelves. Many manufacturers said it is a far cry from the more equitable days of when buyers and sellers worked together to build item success stories.

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