Several consumer watchdog agencies are putting some of the industry’s most dramatic beauty claims under the microscope.
Over the last several days, both the Lancôme and Origins brands have received appeals to modify certain advertising claims on a number of their skin-care products.
In a letter to L’Oréal USA dated Sept. 7, the U.S. Food and Drug Administration requested that the company stop marketing an assortment of Lancôme skin-care products with druglike claims. Meanwhile, on Tuesday the National Advertising Division, an investigative arm administered by the Council of Better Business Bureaus, said that it has recommended that Origins, a brand owned by the Estée Lauder Cos. Inc., discontinue claims that imply that certain of its Plantscription products mimic prescription antiaging treatments.
The FDA’s letter to L’Oréal followed a review of Lancôme’s Web site conducted in August. The agency said it found eight products that appeared to be promoted with claims that indicated the formulas were able to “affect the structure or any function of the human body, rendering them drugs” under the Federal Food, Drug and Cosmetic Act. For example, the product description for Genifique Youth Activating Concentrate includes the phrase “boosts the activity of genes and stimulates the production of youth proteins,” stated the FDA. Similarly, Genifique Repair Youth Activating Night Cream is said to “boost the activity of genes.”
The FDA also warned about druglike claims used to describe certain products from Lancôme’s Renergie and Absolue line. The FDA letter states, “We request that you take prompt action to correct all violations associated with your products, including the violations identified in this letter. Failure to do so may result in enforcement action without further notice.” The agency asked that L’Oréal respond in writing within 15 working days with the specific actions it has taken to correct the violations.
On Tuesday afternoon L’Oréal told WWD, “We are aware of FDA’s letter to Lancôme and will respond to their regulatory concerns in a timely manner. Lancôme is committed to complying fully with all laws and regulatory standards.”
Origins, for its part, said it will appeal the National Advertising Division’s findings to the National Advertising Review Board, according to NAD. The NAD took issue with a number of print advertising claims, including “Nature’s Plantscription rivals an antiwrinkle prescription,” and “88% of the visible wrinkle-reducing power of a prescription — 0% irritation.” It recommended that the claims be modified or discontinued.
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)