Several consumer watchdog agencies are putting some of the industry’s most dramatic beauty claims under the microscope.
Over the last several days, both the Lancôme and Origins brands have received appeals to modify certain advertising claims on a number of their skin-care products.
In a letter to L’Oréal USA dated Sept. 7, the U.S. Food and Drug Administration requested that the company stop marketing an assortment of Lancôme skin-care products with druglike claims. Meanwhile, on Tuesday the National Advertising Division, an investigative arm administered by the Council of Better Business Bureaus, said that it has recommended that Origins, a brand owned by the Estée Lauder Cos. Inc., discontinue claims that imply that certain of its Plantscription products mimic prescription antiaging treatments.
The FDA’s letter to L’Oréal followed a review of Lancôme’s Web site conducted in August. The agency said it found eight products that appeared to be promoted with claims that indicated the formulas were able to “affect the structure or any function of the human body, rendering them drugs” under the Federal Food, Drug and Cosmetic Act. For example, the product description for Genifique Youth Activating Concentrate includes the phrase “boosts the activity of genes and stimulates the production of youth proteins,” stated the FDA. Similarly, Genifique Repair Youth Activating Night Cream is said to “boost the activity of genes.”
The FDA also warned about druglike claims used to describe certain products from Lancôme’s Renergie and Absolue line. The FDA letter states, “We request that you take prompt action to correct all violations associated with your products, including the violations identified in this letter. Failure to do so may result in enforcement action without further notice.” The agency asked that L’Oréal respond in writing within 15 working days with the specific actions it has taken to correct the violations.
On Tuesday afternoon L’Oréal told WWD, “We are aware of FDA’s letter to Lancôme and will respond to their regulatory concerns in a timely manner. Lancôme is committed to complying fully with all laws and regulatory standards.”
Origins, for its part, said it will appeal the National Advertising Division’s findings to the National Advertising Review Board, according to NAD. The NAD took issue with a number of print advertising claims, including “Nature’s Plantscription rivals an antiwrinkle prescription,” and “88% of the visible wrinkle-reducing power of a prescription — 0% irritation.” It recommended that the claims be modified or discontinued.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion