Beauty.com is taking the road less traveled — from digital to brick and mortar — with the launch of its first in-store beauty offering. The Beauty.com’s Beauty Favorites Box, which contains $130 worth of full-size and deluxe samples from prestige brands like Bliss, Lorac, Laura Geller, Borghese, Carol’s Daughter and Murad, will retail for $25, and be available at a few hundred Walgreens stores in the Chicago area. It will also house a $10 promotional gift card, which can be used on the e-commerce site.
“We are obsessed with sampling and getting samples into customers’ hands,” said Kathleen McNeill, president of Beauty.com. “These are brands and products that we love. We wanted people to touch and play.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)