Beautystat.com founder Ron Robinson is certainly thinking big.
With the goal of becoming the “Google of beauty,” Robinson’s site, which had been primarily based on social networking and blogging, will be relaunched today with a host of new features, including e-commerce capabilities.
“What our consumers have been telling us is that they want an easy way to comparison shop and that nothing is more frustrating to them then when a favorite product is out of stock,” said Robinson, a 20-year beauty-industry veteran who has worked at firms like the Estée Lauder Cos. Inc. and Avon Products Inc. “We are making it much more easy to find availability, price comparisons and are adding a personalized content piece.”
According to Robinson, the site’s new e-commerce component connects consumers with personalized product recommendations through a proprietary algorithm. In addition, the more a consumer uses the site the more products and reviews will be tailored towards the user.
Beautystat will also now allow users to become members by creating personal profile pages to bookmark favorite products and articles. As far as the look goes, Robinson said it will have Pinterest-like “visual impact and less text for an easy user experience.
“We have created a search and discovery retail site,” he said, adding that brand partnerships cover mass, specialty and prestige brands, including Olay, Murad and Too Faced Cosmetics.
With a lineup of retail partners like Macy’s, Wal-Mart, Walgreens, Birchbox, Amazon.com, Nordstrom and Sephora, Robinson said talks are under way with additional chains including Ulta, Bloomingdale’s and Target. “We heard from our [retail] partners that ultimately they are looking to grow incremental sales — they want new customers and they want to grow their online business, and what we are doing with the new platform is to bring them new users and drive traffic to their online sites,” he said, adding that his site has about 200,000 monthly unique visitors, and expects “well over a million” by the end of 2014. “There are sites like this for technology, consumer goods and fashion, but no one has done it for beauty yet.”
As compared to the estimated $500,000 in first-year revenues when he launched the site in 2009, Robinson said by the end of 2014 he anticipates generating $5 million from retail commission, advertising and sponsored content, and providing market research and consumer insight.
Looking to the future, Robinson said he is seeking out more niche brands and international brands from dynamic beauty markets like South Korea.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)