By  on June 7, 2010

Bebe Stores Inc. and CBS Consumer Products are partnering on a Bebe for 90210 contemporary clothing collection based on CBS Television Studios’ “90210” series for The CW.

It’s a collaboration between producers and wardrobe stylists from the show and Bebe’s creative design team. The line will be introduced simultaneously on-air and in stores. “That’s what is really unique about this. Usually, it’s so tough to match up production schedules to TV shows,” a CBS spokeswoman told WWD.

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