Bebe has a new format for its sole U.S. store and views it as a prototype.Last year, Bebe shuttered all of its U.S. stores, except for its Manhattan flagship at One West 34th Street. That store closed temporarily in May, reopened in November, and closed again last month to renovate to a "lifestyle" format with a variety of services and wider array of styles than seen in past seasons.On Thursday, Bebe will officially introduce the format with a party at the flagship. If it's successful, it raises the possibility that Bebe rebuilds a brick-and-mortar presence beyond 34th Street."It's a new concept — a complete lifestyle store," Glenn Palmer, president of Bluestar Alliance, told WWD on Thursday. "Our intention is to open up additional flagships across the country," he said, though added that he has no other locations to report. He did say the flagship is performing above plan, but would not disclose any statistics on the performance.Two years ago, under financial pressures, Bebe formed a venture with Bluestar Alliance whereby Bebe remained a public company, but contributed its intellectual property to the venture, and Bluestar contributed $35 million. Last year, the decision was made to close all 160 of the U.S. stores, while continuing with bebe.com and the international stores, which are licensed to distributorships.The 34th Street store is licensed to Global Brands Group Holding Ltd., which supplies most of Bebe's merchandise and is responsible for overseeing the brand’s e-commerce platform and international stores. Bebe also wholesales to Macy's Inc., Nordstrom Inc., Bloomingdale's and some off-price chains.The contemporary brand targeting women ages 24 to 35 has had a store at One West 34th Street for years. The revamped store could serve as the prototype for future units, in the U.S. and abroad.The 1,400-square-foot concept store features a beauty bar in partnership with BeGlammed beauty service, which enables shoppers to have their hair and makeup done on-site; a personalization bar where shoppers can customize whatever they purchase with Swarovski crystals, patches and embroidery; a lounge where Bebe plans to host discussions and events with influencers and fashion industry insiders, and on weekends, there's a DJ in the store, which is apropos to Bebe's clubby image. Bebe is known for its party dresses, denims and sexy styles, though the collection has been broadened to include more daytime looks, such as floral dresses.The store also has stylists to help shoppers and iPads to order from the Bebe web site, and behind the checkout counter is a Bebe sign made of 38,000 Swarovski crystals."Every area of our elegant, modern store space has been thoughtfully designed to bring shoppers an experience personalized to them at an accessible price, whether they're just hanging out, picking up an outfit for an evening or event, or looking for personalized tailoring, styling and service," said Sandra Campos, copresident of women's apparel, contemporary brands, at Global Brands Group.Though Bebe's 170 U.S. stores were liquidated last year, the brand determined it was still important to have a flagship presence, which supports the e-commerce business and vice-versa.The 42-year-old, Brisbane, Calif.-based Bebe is one of the original contemporary fashion brands and has a history of being edgy and orchestrating assertive marketing and advertising campaigns.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)