By  on December 24, 2008

SAN FRANCISCO — National contemporary women’s fashion retailer Bebe Stores Inc. is looking to leverage its midmarket brand name in a new lower-priced retail concept targeting a younger clientele.

Like other retailers, Bebe has seen sales flag as the economic downturn tightens. In response, the company is testing a concept store, 2b. It targets young sophisticates from 15 to 25 who aspire to shop at Bebe, known for its sexy, edgy twist on fashion trends and whose customers are in their 20s to 40s. Prices are 20 percent to 50 percent lower than Bebe.

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